AirOps launches Quill, an autonomous agent to keep brands visible in generative AI search

Rivington Labs Inc., doing business as AirOps, launched Quill on May 13, 2026, an autonomous content agent designed to preserve brand visibility in generative AI search results. The San Francisco — based startup says Quill continuously monitors content performance, identifies stale facts or coverage gaps, and drafts updates or new material for human review so brands appear correctly in AI-generated answers — a shift that matters as those answers increasingly influence buying decisions without requiring click — throughs.

Quill tracks signals across eight AI engines, including ChatGPT, Anthropic’s Claude, Perplexity, Amazon’s Rufus and Google’s AI Mode. AirOps says the platform combines large — scale behavioral analysis with customer — specific onboarding and has analyzed over 2.5 billion AI search responses to study how different sources are cited by AI systems. CEO and co-founder Alex Halliday described Quill as a partner for continuous content execution rather than a tool for one-off campaigns.

AirOps positions Quill as a response to a broader move from traditional search engine optimization toward what it calls “AI engine optimization.” Halliday argued that ad placements rolled out in free and low-cost tiers of ChatGPT are changing result mixes and diminishing the effectiveness of some legacy SEO tactics. AirOps’ research found that product pages, reviews and highly specific content are being cited more often by AI answers than broad educational articles.

The company said enterprise demand has accelerated as firms recognize that AI-generated answers can shape purchasing decisions without users visiting websites. AirOps began with a ChatGPT — only focus but has expanded into a dedicated AEO platform; Halliday emphasized that “freshness matters much more in AI search than it does in traditional SEO,” a claim that signals potential changes in how marketing teams manage content workflows and attribute influence. Some researchers predict AI search could overtake Google search by 2030, underscoring why brands are racing to adapt.