Google adds $100 Ultra tier, cuts full Ultra to $200 and expands Gemini features

At its I/O conference on May 19, 2026, Google restructured its consumer and professional AI subscriptions, introducing a lower‑cost Ultra tier at $100 per month and reducing the existing full Ultra plan from $250 to $200 per month. The company said the changes are intended to broaden access to Gemini models and Google’s agentic development tools for developers, tech workers and creative professionals.

The new $100 Ultra plan targets developers and creative professionals and raises usage limits to five times those of the AI Pro plan within the Gemini app and Google’s Antigravity agentic development tool. Subscribers to this tier receive priority access to Antigravity, integration with Gemini 3.5 Flash for faster code testing and debugging, 20 TB of cloud storage, and an individual YouTube Premium subscription with ad‑free access.

The full Ultra plan, now $200 per month down from $250, steps further up the scale: it offers usage limits 20 times higher than AI Pro and includes additional unspecified perks. Google is positioning that level for teams or individuals who hit the higher limits and need larger quotas and capabilities.

Google also announced new agentic and creative features tied to the Ultra levels. Gemini Spark, described as an AI agent that executes user commands across multiple Google products, begins a tester rollout this week and will enter a U.S. beta next week for all Ultra subscribers. Separately, Project Genie — a Google Labs experiment that generates interactive virtual worlds from text and images — is exiting experiment mode and will be distributed globally to users on the $200 Ultra plan, with the ability to incorporate Street View content into generated environments.

Several models and capabilities are expanding across all four public AI plans (Plus, Pro and both Ultra tiers). Gemini Omni, a multimodal video generation model, is rolling out globally and will be integrated into the Google Flow video generator to improve scene‑to‑scene character and voice consistency. Gemini 3.5 Flash, characterized as a faster frontier model with improved understanding, is also rolling out globally across the four tiers to speed tasks such as coding and multimodal content creation.

Google attached additional tiered perks: certain AI Pro subscribers will receive YouTube Premium Lite at no extra cost, while AI Plus and AI Pro subscribers will gain access to new models such as Gemini Omni and Gemini 3.5 Flash as those models expand. The company framed these moves as a way to spread multimodal video generation and faster inference beyond top tiers, making advanced generation tools available to more paying users.

For builders and teams, the practical tradeoffs are straightforward: the $100 Ultra delivers a substantial step up in usage and storage at roughly half the price of the previous top tier, with the option to move to the $200 Ultra if users need the higher 20× limits. Combined priority access to Antigravity, faster testing via Gemini 3.5 Flash, and Project Genie’s Street View integration signal Google’s push to make agentic workflows, large multimedia datasets and multimodal video generation more directly usable by developers and creative professionals.