In 2025, Google blocked a record 8.3 billion ads, while the number of suspended advertisers decreased, raising questions about the company's control strategy.
Google reported that in 2025 it blocked a record 8.3 billion ads worldwide, significantly exceeding the 5.1 billion in 2024. However, the company acted less actively regarding the suspension of advertiser accounts than one might expect, raising questions about content control methods on the platform.
The company explains this discrepancy by the implementation of artificial intelligence technologies, particularly the Gemini model. These systems have allowed for more effective identification and blocking of rule-violating ads, recognizing over 99% of them before they are shown to users. This highlights the high level of automation in the fight against deceptive advertising.
Against the backdrop of the growing number of blocked ads, the number of suspended advertiser accounts is also decreasing. This may indicate Google's shift to a more targeted approach focused on blocking specific ads rather than accounts as a whole. The main focus is on identifying and eliminating misleading content.
According to Google's advertising safety report, among the blocked ads and suspended accounts, there were 602 million ads and 4 million accounts related to fraudulent activities. In the U.S., the company removed over 1.7 billion ads and suspended 3.3 million accounts, with major violations including abuse of advertising networks and misrepresentation of information.
In a virtual briefing, Google’s Vice President of Advertising and Data Safety, Kirat Sharma, emphasized that the focus has shifted to more precise AI-based management. This has led to an 80% reduction in incorrect suspensions compared to last year, and the company plans to further develop protective technologies to optimize this process.
Sources
Replies (0)
No replies in this topic yet.
