Guidesly developed Jack AI on AWS to automate content creation for outdoor guides.

The company Guidesly, changing the approaches to booking and organizing outdoor activities, introduced Jack AI—an artificial intelligence for generating trip reports. This system automates the process of processing media data and publishing ready content across different platforms, allowing the guide to focus on providing quality services.

Jack AI includes multiple stages, starting from the automatic upload of photos and videos accompanying each trip, to creating posts for social media and email newsletters. When guides upload content, the system extracts metadata such as coordinates and time, and adds contextual information about the weather, significantly enriching the narrative of the trips.

In the outdoor market, guides often face visibility and customer interaction issues. Manual content creation is time-consuming, putting small companies at a disadvantage compared to larger players with organized marketing teams. Jack AI simplifies this process and makes it accessible for small operators, helping them maintain competitiveness.

The creation of Jack AI allows guides not only to improve content quality but also to focus on the importance of customer interaction. This innovation opens new horizons for the entire industry, reducing operational costs and allowing adaptation to changing market demands, which can be a decisive factor in the rapidly evolving technology landscape.