Marc Lore unveils Wonder Create — AI that generates and deploys virtual restaurant brands in under a minute

Marc Lore, founder of Wonder, described a new product called Wonder Create at the ’s Future of Everything conference, saying AI will enable virtually anyone to open a restaurant by generating and deploying virtual food brands. He framed Wonder Create as “like a Shopify front end with an AI prompt,” a software flow that automates brand creation and launch so creators can go from idea to live virtual concept quickly.

Wonder Create uses AI prompts to produce a restaurant’s name, branding, description, imagery, pricing, health information and complete recipes in under a minute, Lore said. Creators can refine outputs through re-prompting; when satisfied, the virtual brand is rolled out across Wonder’s kitchen network, which serves as the company’s production and distribution layer. The physical layer is Wonder’s fleet of all-electric, programmable cooking platforms. The company currently operates about 120 such locations and expects to expand to roughly 400 next year. Each kitchen can switch among about 25 cuisine types, draws on a roughly 700 — item ingredient library, and combines up to 12 staff with automated equipment such as conveyors and robotic arms.

Lore offered capacity figures to underscore the operational case for automation: Wonder now reports roughly 7 million meals throughput with 12 people, and projects a path to 20 million meals throughput from a 2,500 — square-foot kitchen with the same staff size. He also set a longer — term target of supporting 1,000 unique restaurant brands out of a single 2,500 — square-foot facility by 2035.

Hardware acquisitions and product roadmaps are part of Wonder’s plan. The company recently bought Spice Robotics, maker of an automatic bowl-forming machine previously used by Sweetgreen, and Lore said Wonder plans to introduce an “infinite sauce machine” next year that can produce about 80% of the sauces commonly found in online recipes. For builders and food entrepreneurs, the offering is pitched as a low-friction way to experiment: influencers or restaurateurs can spin up virtual brands to test recipes and customer response before investing in brick — and-mortar locations. Wonder’s vertically integrated kitchens provide immediate production and delivery scale across its growing footprint, enabling rapid market tests and rollouts.