Startup Noscroll has introduced an AI agent designed to automate "doomscrolling," the habit of endlessly scanning news feeds and social posts. The service, launched publicly in the second half of April 2026, was built by Nadav Hollander, the former CTO of OpenSea who joined after selling his own DeFi startup in 2022.
The interaction process with the system frees the user from the need to install separate applications. To get started, it is sufficient to send a regular text message to a dedicated mobile phone number, after which the bot offers to link a personal X platform account. This authentication provides the algorithms with basic information about preferences: "likes," bookmarks, as well as tracked pages and publications. From a technical standpoint, Noscroll relies on pre-built AI models deployed on the company's proprietary infrastructure. Thanks to deep prompt tuning, the agent has acquired a unique communication style, allowing clients to converse in natural language to accurately define desired topics for tracking and exclude uninteresting content.
Information monitoring is not limited to a single social network, X. The artificial intelligence aggregates data from a wide range of external sources, including news portals, blogs, Reddit and Hacker News platforms, Substack newsletters, and scientific articles. Users have the option to manually recommend specific resources for the system to mandatorily check. Instead of independently scrolling through feeds, subscribers receive personalized digests in text message format at a frequency convenient for them — from once a week to several summaries per day. Each such message contains a set of links to original sources accompanied by brief generated summaries, allowing users to quickly assess the importance of a news item and, if desired, navigate to the full text in their browser.
In addition to passive reading of digests, the system provides for an active interaction format. Clients can respond to bot messages, ask clarifying questions about news they've read, and engage in full conversations, similar to interacting with other popular chatbots. The algorithm is also capable of recognizing breaking news and instantly sending real-time notifications about important events. Currently, the service supports integration into group chats, for example, in the Telegram messenger, allowing teams to collectively discuss incoming insights. The exact list of other platforms, which developers promise to add support for in the future, has not yet been disclosed in the startup's official materials.
According to the company, over time, the artificial intelligence analyzes user reactions and continuously improves the quality of content curation. Noscroll's financial model is currently based on a monthly subscription costing $9.99, with clients receiving a free seven-day trial period that includes the ability to fine-tune the first test digest. Hollander anticipates experimenting with flexible pricing in the future. Although the tool is clearly in demand among IT professionals looking to track the continuous flow of news about artificial intelligence, its real-world application has proven to be much broader.
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